When Positive Reviews Predict a Film’s Demise: Harbinger Reviewers

You’d think that positive pre-release reviews would help a movie, would be a sure sign of success. You’d think. And in some cases, that thought may hold water. But friend, I’m here to shine a light on some recent research, some research that says “hold on, now, we’ve got a point to make! We’ve got a creature to summon.”

That creature is the Harbinger of Failure.

Learn about the enemy here: https://link.springer.com/article/10.1007/s11002-023-09665-8#Sec15